INSIDE FORNNAX
CUSTOMER FOCUS

CUSTOMER FOCUS

Customer-Driven Approach

FORNNAX always keeps customers in the forefront while designing and developing the equipment or introduction of innovative concepts. We sincerely take everything connected with our customers and never make you feel alienated. What’s excellent about FORNNAX equipment development process is that we involve you.

Well, this is how our company likes to work where we focus entirely on your basic requirements. Our team works with you to develop and test new advanced models that entirely respond to your needs under our specially formulated CBPD process. The CBPD or Customer-Based Product Development Process helps us to bring improvements in the new products by letting our customers test them.

Our CBPD process includes these vital points:

  • We organize workshops for customers with our product development team
  • Organizing visits and surveys for our esteemed customers
  • Our team thoroughly analyzes Customer Input after involving them in our equipment testing process.
  • FORNNAX always integrates the customer’s feedback into the final designs of various products.


Our professionals make sure that after the launch of our Recycling equipment in the market, it delivers excellent performance and works efficiently, meeting the needs of our users. Moreover, we have also used this process in developing our line of Granulators and Shredders.

Our customer’s feedback has helped us amicably to bring improvements in the serviceability, power consumption, maintenance cost, downtime, noise reduction and a few other factors too.

Customer input

  • FORNNAX Customer Mr. Ashok Kagathara, Valencia Rubber Tech LLP, Morbi, Gujarat participated in our CBPD process.“The issue regarding the full wear plate replacement was taking a toll on the time consumption of our company. We suggested a few changes to FORNNAX about the wear plate replacement and to curb its high cost. FORNNAX came up with an advanced design and introduced the ‘wear plate’ into two parts that resulted in reasonable maintenance cost and quick replacement.”
  • FORNNAX Client Mr. Amrit Singh, Dashmesh Rubber Industries Pvt. Ltd, Vapi, Gujarat also participated in our CBPD Program.“I had a great time participating in FORNNAX CBPD Program as it was superb to sit with the engineering team who wants to listen your suggestions and changes. We were using a FORNNAX machine having a capacity of 2 ton/hr. In which we were facing a problem of fixed bolts to open the cutting chamber because it consumes more downtime. FORNNAX team not only heard what was good about the machinery but also implemented new design by replacing by I-bolts instead of fixed bolts in new machine of capacity 6 ton/hr to bring in the changes which results in reducing downtime, maintenance cost. It is great to be included in the designing and evaluation process.”